Fact Sheet

Lorton Data was founded in 1989 by Tony and Lori Evans to provide data management and mail list processing services to the direct marketing industry. In the twenty years since, the company has experienced steady growth, while building a reputation for quality service.

Today, Lorton Data offers a full range of data quality services and products that increase the effectiveness and reduce the cost of direct marketing, fund raising, and other communication efforts. Lorton Data serves companies nationwide, across all industries, including direct marketing firms, letter shops and printers, non-profit organizations, government agencies and educational institutions.

Lorton Data’s services and products include Full Service NCOA^Link®, DSF^2®, Merge/Purge, Suppression Services, Geo-Coding, Postal Presort, Intelligent Mail^® barcodes, mailing lists and more. Records are easily transmitted through A-Qua Mailer^™, Lorton Data’s suite of on-demand direct mail services.

Customers use Lorton Data as a resource for assistance when it’s needed most –as demand exceeds capacity, unexpected staff shortages arise, extended expertise is required for special projects, or simply, when capabilities are needed.

Timeline:

1989	March	Tony Evans dabbles in data conversion business and works part time to begin Lorton Data. Lorton Data’s office located in a bedroom of a duplex in northeast Minneapolis. As the year went on, office began to consume Evans’ home.
	July	First ZIP+4™, NCOA, Presort, and Inkjet output job. Tony Evans writes a postal presort program. Customer base built to 2 dozen by end of year, most customers want data conversion services.
1990	July	Hired first employee, part time. (Still with company)
	Oct	Lori Evans joined Lorton Data full time.
1991	Feb	First full time employee hired and is still with the company today.
	April	Lorton Data office moved from duplex in northeast Minneapolis to an office on the 4th floor of Riverplace in Minneapolis. First NCOA^Link processing jobs for clients.
	Dec	Lorton Data partners with FDC to fulfill the USPS^® small business contract for NCOA^Link processing. Lorton Data hired their first sales person.
1992	May	Office expands to a larger space in Riverplace.
	July	Tony, Lori and other partners start lettershop business named Data Mail. Plans were that Lorton Data and Data Mail would be completely separate companies, but would work closely together to provide clients a one-stop-shop experience. Tony writes and updates own presort programs.
1993		Lorton Data ventures into laser letters using table top Kyocera laser printers running at speeds of about 6 sheets per minute, simplex printing. Also moved into laser printed labels and inkjet output. Lorton Data purchases Postalsoft CASS^™ and Presort programs to increase efficiency.
1996		First full time programmer hired to automate jobs and increase efficiencies. (Still with company)
1997		Lorton Data recognized in the 50 Fast-Growing Companies 1997 list and Firms on the Fast Track by City Business, a Minneapolis business newspaper. Entered into a partnership with FirstLogic, offering NCOA^Link processing services to their software users.
	May	Company moves to 2125 E. Hennepin Ave., and remains there for 12 years.
1998		Lorton Data adds FASTforward^® Processing to array of services.
1999		Established a partnership with Fair Isaac.
2005	Jan	Lorton Data secures Full Service NCOA^Link processing license from the US Postal Service®.
	Aug	Lorton Data offers LACS^Lin^k® service directly to customers after certifying with U.S. Postal Service^®. New system offers cost savings and other benefits. The company secures CASS™ certification with U.S. Postal Service.
2007	Jan	Lorton Data announces guaranteed 4-hour turnaround for NCOA^Link processing.
2008	Sept	An expanded partnership agreement is executed with SAP/Business Objects/FirstLogic to support NCOA^Link processing for PostalSoft Business Edition, Desktop Mailer, and Professional Edition software.
2009	Feb	Lorton Data hires Ray Davey as President. Ray's charter is to develop a comprehensive business strategy, take the company into new markets, and provide operational leadership.
	May	Lorton Data acquires Aldata, a direct marketing information and list brokerage company. By adding a robust list acquisition component to its data quality and management services Lorton Data significantly enhanced its ability to help customers from the very beginning stages of direct marketing campaigns through the final steps of performance analytics.
	May	Lorton Data announces A-Qua™, a powerful and flexible platform that gives users access to our data quality services without having to install software on their computer.
	June	Lorton Data releases ezPAF™, an online system allowing users of mailing software to efficiently and securely complete the annual Processing Acknlowdgement Form filing required by the US Postal Service.
	Oct	Lorton Data moves to new location with a state-of-the-art data center facilities and expanded space at 2 Pine Tree Drive, Arden Hills, MN. A new corporate identity is established and a brand development campaign kicks off.
	Dec	Lorton Data announces Lorton Lists - an online, self service mailing list acquisition system.
2010	Jan	Lorton Data announces A-Qua Mailer™ - The first complete on-demand pre-mailing service. The full suite of “cloud” services lowers total cost over on-premise mailing software.
	April	Lorton Data announces major update to A-Qua Mailer, adding more services and new subscription levels.
	August	Josh Evans appointed VP, Product Development
	October	A-Qua Mailer selected as a 'Worth a Look' product at Graph Expo 2010
2011	March	Monthly subscriptions added to Lorton Data's pricing options
	July	A-Qua Lists, a new cloud based list and fulfillment system announced
	Sept	A-Qua Mailer selected as a 'Must See em' product at Graph Expo 2011
2012	Jan	A-Qua Command, an automated, cloud-based, enterprise mailing software alternative is announced

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