Lorton Data Acquires Aldata


Lorton Data’s leadership in end-to-end data management services strengthened by Aldata list acquisition capabilities


Minneapolis, MN — May 27, 2009 — Lorton Data, a leader in data quality and management services, today announced it has acquired Aldata, a direct marketing information and list acquisition company. By adding a robust list acquisition component to its data quality and management services Lorton Data has significantly enhanced its ability to help customers from the very beginning stages of direct marketing campaigns through the final steps of performance analytics.

When producing direct marketing campaigns, organizations often times use outside resources to supplement their own databases or to target specific audiences. Aldata, in business since 1985, specializes in all aspects of database and list services including access to over 65,000 lists in over 220 consumer and business classifications, as well as list segmentation for testing and profiling.

Direct marketers use Lorton Data to enhance, manipulate and analyze data to make their direct marketing campaigns more efficient and cost effective, and to gain insight into the success of their campaigns. Lorton Data, a full-service licensee of the United States Postal Service, was founded in 1989 and has expertise in a wide range of data management services such as address quality, data enhancement, conversion, audit and analysis.

The two companies have worked together on customer projects for over 20 years, and are known for excellent customer service and solving unique problems. “We are elated to have Aldata’s professional staff and suite of services under our umbrella,” states Tony Evans, CEO of Lorton Data. “They are experts in direct marketing database and list acquisition services, and their offerings truly complement ours. We have worked with the Aldata team for years, so the transition will be smooth and seamless for our customers.”

"This acquisition is part of our growth strategy," says Ray Davey, who joined Lorton Data as President in February. “The transaction provides an immediate revenue increase of over 30% and extends our reach in the marketplace. This is the first step in a series of exciting plans we have to grow our customer base and service offerings in the coming months.”

Aldata will remain intact as a List Services division of Lorton Data. Michael Harris, Aldata’s CEO will direct the newly formed division.

About Aldata

Aldata, known as the "marketing-to-names" company, is a list provider, processor and profiling company, that has served the direct marketing industry for over 20 years. The company is also a pioneer in the development and administration of multi-unit lead generation programs and traffic building offers.

About Lorton Data

Lorton Data offers data management services and products that increase the effectiveness and reduce the cost of direct marketing, fund raising, and customer communication. Lorton Data serves businesses and organizations of all types in the United States and Canada, including direct marketing firms, letter shops and printers, non-profit organizations, government agencies, and educational institutions.

Lorton Data, located in Arden Hills, MN, was founded in 1989 and is privately held. For more information, visit www.lortondata.com.

Contact:
Trudy Weiser
Marketing Communications Manager
Lorton Data
651.203.8200
tweiser@lortondata.com