Fact Sheet

Lorton Data was founded in 1989 by Tony and Lori Evans to provide data management and mail list processing services to the direct marketing industry. In the twenty years since, the company has experienced steady growth, while building a reputation for quality service. 

Today, Lorton Data provides, manages, and analyzes data to enhance our customers' multichannel marketing efforts.  From direct mail, to email, phone, advertising and social media campaigns, Lorton Data’s strategic approach, extensive capabilities, and renowned customer service result in higher returns on marketing investment.  

Gateways to our services include our cloud-based A-Qua™ solutions, and expert assisted A-View™ services. Both methods enable organizations to create and maintain profitable interactions with their target audience.

Cloud-based services include A-Qua Lists™, for self-service list acquisition, A-Qua Mailer™, and A-Qua Command™ for automated CASS Certified™ ZIP + 4® coding, NCOALink® and DSF processing,  PAVE™ certified Postal Presort, Duplicate Elimination, Suppression, and IMb™. 

A-View analysis services enable you to better understand your target audiences and deliver more relevant messaging. Our experts will identify and target prospects using profiles, predictive modeling, and focused selection criteria.  Through A-View, our experts can also assist you with custom data processing or list acquisition projects.

Timeline:

1989 March

Tony Evans dabbles in data conversion business and works part time to begin Lorton Data. Lorton Data’s office located in a bedroom of a duplex in northeast Minneapolis. As the year went on, office began to consume Evans’ home.

  July

First ZIP+4™, NCOA, Presort, and Inkjet output job.  Tony Evans writes a postal presort program.

Customer base built to 2 dozen by end of year, most customers want data conversion services.

1990 July

Hired first employee, part time. (Still with company)

  Oct Lori Evans joined Lorton Data full time.
1991 Feb First full time employee hired and is still with the company today.
  April

Lorton Data office moved from duplex in northeast Minneapolis to an office on the 4th floor of Riverplace in Minneapolis.

First NCOALink processing jobs for clients.

  Dec

Lorton Data partners with FDC to fulfill the USPS® small business contract for NCOALink processing.

Lorton Data hired their first sales person.

1992 May Office expands to a larger space in Riverplace.
  July

Tony, Lori and other partners start lettershop business named Data Mail. Plans were that Lorton Data and Data Mail would be completely separate companies, but would work closely together to provide clients a one-stop-shop experience.

Tony writes and updates own presort programs.

1993  

Lorton Data ventures into laser letters using table top Kyocera laser printers running at speeds of about 6 sheets per minute, simplex printing. 

Also moved into laser printed labels and inkjet output.

Lorton Data purchases Postalsoft CASS and Presort programs to increase efficiency.

1996   First full time programmer hired to automate jobs and increase efficiencies. (Still with company)
1997

Lorton Data recognized in the 50 Fast-Growing Companies 1997 list and Firms on the Fast Track by City Business, a Minneapolis business newspaper.

Entered into a partnership with FirstLogic, offering NCOALink processing services to their software users.

May Company moves to 2125 E. Hennepin Ave., and remains there for 12 years.
1998 Lorton Data adds FASTforward® Processing to array of services.
1999 Established a partnership with Fair Isaac.
2005 Jan Lorton Data secures Full Service NCOALink processing license from the US Postal Service®.
Aug

Lorton Data offers LACSLink® service directly to customers after certifying with U.S. Postal Service®. New system offers cost savings and other benefits.

The company secures CASS certification with U.S. Postal Service.

2007 Jan Lorton Data announces guaranteed 4-hour turnaround for NCOALink processing.
2008 Sept An expanded partnership agreement is executed with SAP/Business Objects/FirstLogic to support NCOALink processing for PostalSoft Business Edition, Desktop Mailer, and Professional Edition software. 
2009 Feb Lorton Data hires Ray Davey as President.  Ray's charter is to develop a comprehensive business strategy, take the company into new markets, and provide operational leadership.
  May Lorton Data acquires Aldata, a direct marketing information and list brokerage company. By adding a robust list acquisition component to its data quality and management services Lorton Data significantly enhanced its ability to help customers from the very beginning stages of direct marketing campaigns through the final steps of performance analytics.

May Lorton Data announces A-Qua, a powerful and flexible platform that gives users access to our data quality services without having to install software on their computer.
June Lorton Data releases ezPAF, an online system allowing users of mailing software to efficiently and securely complete the annual Processing Acknowledgement Form filing required by the US Postal Service.
Oct

Lorton Data moves to new location with a state-of-the-art data center facility and expanded space at 2 Pine Tree Drive, Arden Hills, MN.

A new corporate identity and brand development campaign kicks off.

  Dec Lorton Data announces Lorton Lists - an online, self service mailing list acquisition system.
2010 Jan Lorton Data announces A-Qua Mailer  - The first complete on-demand pre-mailing service. The full suite of “cloud” services lowers total cost over on-premise mailing software.
  April Lorton Data announces major update to A-Qua Mailer, adding more services and new subscription levels.
 

August

Josh Evans appointed VP, Product Development
  Oct A-Qua Mailer selected as a 'Worth a Look' product at Graph Expo 2010
2011 March

Monthly subscriptions added to Lorton Data's pricing options

July

A-Qua Lists, a new cloud based list and fulfillment system announced

  Sept

A-Qua Mailer selected as a 'Must See em' product at Graph Expo 2011

2012

Jan

A-Qua Command, an automated, cloud-based, enterprise mailing software alternative is announced

  Sept Lorton Data completes SOC 2 Type 2 reporting process