A-Qua™ Offers Lorton Data Customers a

SaaS Solution

Enables access to data management services independently of software

Minneapolis, MN — May 19, 2009 — Lorton Data, a leader in data management services, today announced the release of A-Qua™, a Software as a Service (SaaS) platform enabling customers to easily and cost effectively connect to their services. Using A-Qua, customers can access address quality and mail list processing services without having to install software on their computer.

The SaaS model has become very popular over the last few years with IT research firm, Gartner, expecting the worldwide market to reach $11.3 billion by 2011. The increase in usage and popularity can be attributed to the recession’s affects on corporate operating budgets, forcing businesses to re-evaluate where they make their capital investments, and how they can allocate their limited resources. The SaaS model enables companies the access to applications and services without the need for additional software.

"Providing cloud computing capabilities through A-Qua makes it easy for any customer to connect to our services regardless of the type of software they use, or without mailing software at all," states Josh Evans, Product Manager at Lorton Data. "It’s also extremely cost effective and flexible because customers pay for services on a usage basis, without the need for on-premise software products."

The A-Qua platform consists of a suite of products that directly connects to Lorton Data’s sophisticated back-end technology. These include A-Qua Web™, a secure browser based online interface; A-Qua Connect™, a free client-side application; A-Qua SDK™, a developer’s toolkit; and A-Qua FTP™, a method for automating the workflow process. The A-Qua platform is free to use, and customers are charged only for the services they order.

About Lorton DataLorton Data offers data management services and products that increase the effectiveness and reduce the cost of direct marketing, fund raising, and customer communication. Lorton Data serves businesses and organizations of all types in the United States and Canada, including direct marketing firms, letter shops and printers, non-profit organizations, government agencies, and educational institutions.

Lorton Data’s services include Full Service NCOA^Link®, DSF^2®, Match/Consolidate, Suppression, Geo-Coding, Postal Presort, Intelligent Mail^® barcodes, mailing list acquisition and more.

Lorton Data, located in Arden Hills, MN, was founded in 1989 and is privately held. For more information, visit www.lortondata.com.

Contact:
Trudy Weiser
Marketing Communications Manager
Lorton Data
651.203.8200
tweiser@lortondata.com