Lorton Data Appoints Vice President, Product Development to Advance its Direct Mail Cloud Computing Offering


Minneapolis, MN — August 26, 2010 — Lorton Data, a leader in direct marketing data management services, announced today that it has appointed Joshua Evans as Vice President, Product Development.  Evans is expected to bring A-Qua Mailer™, the company’s on-demand direct mail data processing service, to the forefront of the marketing industry.

Most recently Evans has been the principal Product Manager at Lorton Data. His experience in the direct marketing industry spans 10 years, with more than five of those years focused on direct mail and related U.S. postal services. Evans and the team at Lorton Data brought the industry’s first complete cloud-based direct mail data processing service, A-Qua Mailer, to market in January of this year.

“Josh’s appointment to this role is a response to the success he’s helped create as the initial Product Manager for A-Qua Mailer,” states Ray Davey, Lorton Data President.  “We anticipate two significant releases for A-Qua Mailer in the next six months, and I am confident that Josh will deliver the functionality that our customers want most.”
Evans works closely with customers, industry partners, and related organizations daily to ensure that Lorton Data products and services meet the market and exceed customer expectations.

“I am excited about this opportunity,” says Evans. “Building a product that introduces our industry to cloud computing capabilities is both challenging and rewarding.  It’s been a pleasure to play a role in achieving Lorton Data’s first-to-market position with A-Qua Mailer.”

About A-Qua Mailer
A-Qua Mailer is a complete, on-demand suite of direct mail services managed by experts, available to any size organization, any place and any time, providing cost effective pre-mailing solutions.

Using A-Qua Mailer, direct marketers can access address quality and mail list processing services such as ZIP + 4®, NCOALink® processing, Duplicate Elimination, Postal Presort, Printer File Output, and more without having to install software on their computer.

About Lorton Data
Lorton Data develops and executes direct marketing data management strategies that grow revenue, reduce costs, and improve results for organizations of all types. Lorton Data serves customers throughout North America, including direct marketing firms, letter shops and printers, non-profit organizations, government agencies, and educational institutions.

Lorton Data’s services include Mailing List Acquisition, Full Service NCOALink®, DSF2®, Match/Consolidate, Suppression, Geo-Coding, Postal Presort, Intelligent Mail® barcodes, E-mail Marketing and more.

Lorton Data, located in Arden Hills, MN, was founded in 1989 and is privately held. For more information, visit www.lortondata.com.

Contact:                           
Trudy Weiser
Marketing Communications Manager
Lorton Data
651.203.8222
tweiser@lortondata.com