Lorton Data announces Major Release of A-Qua Mailer™ and New Unlimited Subscription Pricing
Printer Output File, Intelligent Mail® barcode, Mail.dat, and Periodicals added to on-demand pre-mailing service
Minneapolis, MN — April 12, 2010 — Lorton Data, a leader in direct marketing data management services, announced a major release of A-Qua Mailer, their on-demand suite of direct mail services, at the National Postal Forum in Nashville, Tennessee. The new release adds Printer Output files, Intelligent Mail® barcode, Mail.dat, and Periodicals to the ZIP + 4® Coding, NCOALink® processing, Duplicate Elimination, and Postal Presort services already available.
Through new Unlimited Annual Subscription pricing options, customers can access unlimited processing of these services on a yearly basis. Unlimited Annual Subscription options include End User Unlimited Processing at $3,295 and Commercial User Unlimited Processing at $5,995. Pay-per-Job and Unit pricing options are also available for those customers who only periodically need services. There are no minimum usage requirements.
Using A-Qua Mailer, customers can access these address quality and mail list processing services without having to install mailing software on their computer. By accessing services on-demand with a web browser, direct mailers can save an average of 44% annually compared to the total cost of using most popular direct mail software packages for similar processing. Not having to own or renew software saves direct mailers on maintenance and upgrade fees, costs for dedicated computer equipment, and reduces processing and staff times. Since all pre-mailing services are available through A-Qua Mailer, no add-ons are needed or update fees assessed.
“A-Qua Mailer is the easiest and most cost effective way to receive maximum postal discounts, since customers do not have to purchase or maintain specialized software,” states Josh Evans, the A-Qua Mailer Product Manager. “With our latest release, customers can access all of the most commonly required pre-mailing services, 24/7 – with unlimited processing if they choose an annual subscription. The only requirements are a browser and internet access.”
All processing services are automated and enabled by A-QuaTM, Lorton Data’s behind the scenes data management platform, making turnaround fast and results accurate. Pre-mailing processes are USPS® certified providing the maximum savings and postal discounts available.
About Lorton Data
Lorton Data develops and executes direct marketing data management strategies that grow revenue, reduce costs, and improve results for organizations of all types. Lorton Data serves businesses and organizations of all types throughout the United States and Canada, including direct marketing firms, letter shops and printers, non-profit organizations, government agencies, and educational institutions.
Lorton Data’s services include Mailing List Acquisition, Full Service NCOALink®, DSF2®, Match/Consolidate, Suppression, Geo-Coding, Postal Presort, Intelligent Mail® barcodes, E-mail Marketing and more.
Lorton Data, located in Arden Hills, MN, was founded in 1989 and is privately held. For more information, visit www.lortondata.com.
Contact:
Trudy Weiser
Marketing Communications Manager
Lorton Data
651.203.8222
tweiser@lortondata.com