Jan/Feb 2015

The LoDown 

 

News and Information  

from the team at Lorton Data

 

Products and Services

 

Profiling

Do you know your current customers?  Lorton Data can create a profile outlining the demographics and geographics of your customer base.  Find out what these people do and where their interests lie, so you can achieve maximum results in your marketing efforts. 

Once you know what your customers look like, we can help you rent a list of prospects who are most likely to be interested in what you have to offer!

Special Interest

  

Loveland Letters

Nothing says romance like a letter from Loveland.  For 69 years, Loveland, Colorado has been taking part in a re-mailing program allowing people to have their valentines postmarked from this enchanting, picturesque city.  To have your letter re-mailed, all you need to do is send it to the Loveland Post Office™ in a larger First-Class™ envelope.  Once it arrives at the Post Office™ the outside envelope will be removed and the inner envelope will be sent with a postmark from Loveland.   

 

Did You Know

  

Mailer Scorecard

The Mailer Scorecard clearly defines how well mailers are performing when using different USPS™ programs. It provides a complete performance summary of Full-Service Electronic Verification, eInduction, and Seamless Acceptance.   

 

Currently, the Full-Service Verification error postage assessments are only for review.  Mailers will not be liable to pay for errors until the USPS™ implements the assessments, but tracking the Scorecard now helps to identify errors in eDoc submissions so mailers can fix these issues before the assessments become effective. The Mailer Scorecard is available for any company that submits electronic documentation.

 

For more information on the Mailer Scorecard click here.

Processing Tips

 

PostalOne!® 40.1

There was a new release of PostalOne!® on Sunday, January 25, 2015 that gives you new business functionality, updates existing features and helps with database maintenance.  You will need to update your PostalOne!® mail.dat client.  Release notes can be found on the USPS™ website

For more information on any of our services please contact
our sales team at 651.203.8200, or
sales@lortondata.com.