Proper Terminology for Duplicate Removal 

When requesting that duplicates be removed from your mailing list, it's important to use proper terminology.  This will ensure that multiple pieces are not mailed to a particular address.

One Per Person - Matching is based on first name, last name, and address information.    

• First names are standardized for matching purposes only. For example:  Bill matches with William, Peggy matches with Margaret, etc.
• First names are matched to first initials.
  For example: J. Smith matches with John Smith
• One record per unique first and last name and complete address will be retained.  
• Priority can be used to specify which record should be retained.
• Output data for retained records is not changed. 

One Per Last Name and Address - Matching is based on last name and address information.

• Sometimes referred to as One Per Household
• Residents with different last names at the same address are retained.
• Most hyphenated last names are matched to non-hyphenated last names
  For example: John Smith matches with Nancy Nelson-Smith.
• One record per unique last name and complete address will be retained. 
• Priority can be used to specify which record should be retained.
• Output data for retained records is not changed. 

One Per Address - Matching is based on address information only.

• Last names are only considered on rural route addresses with no box number.
• One record per complete address will be retained. 
• Priority can be used to specify which record should be retained.
• Output data for retained records is not changed. 

The USPS is offering a 3% discount to mailers who use a QR Code on their direct mail communications.

QR Codes, short for Quick Response Codes, are a type of 2-D barcode that is becoming increasingly common among marketers looking to put more information at your fingertips. The ability to connect people with relevant content is useful to consumers and to businesses.  QR Codes can be used to display text, connect to a website, to make a phone call, deliver a vCard and more. You may have seen QR Codes printed in magazines and brochures, on products and mail, and in many other places. You can scan a QR Code using any smart phone with a QR Code reader installed; QR Code reader applications are free.

This summer, during July and August, the USPS is offering a 3% discount to mailers who use a QR Code on their direct mail communications. The postal service hopes this promotion will highlight the potential to increase response rates by integrating mobile technology with direct mail.  For more details on this summer sale, read the USPS fact sheet. 

5 Books That Can Change How You Work and Live

Books change lives. Here are some you may find of interest.

The Essential Drucker by Peter Drucker - Drucker distills what he considers the most valuable insights on how organizations should be managed and run.

The 7 Habits of Highly Effective People by Stephen Covey - This one book could easily have been seven books due to the depth of discussion on each habit. Instead, we get the very essence of 7 habits that can change your life and how you operate within any organization.

Difficult Conversations by Douglas Stone, Bruce Patton, and Sheila Heen - Life sometimes requires us to have difficult conversations. This book is a guide on how to approach the toughest topics such as discussing a sensitive work situation or relationship difficulty, and explains some of the underlying forces at work in these conversations.

Emotional Intelligence: Why it Can Matter More Than IQ by Daniel Goleman - The human brain is extraordinarily complex. Understanding how emotional intelligence works for or against us can provide powerful insight. Goleman uses brain research and stories to explain why Emotional Intelligencematters.

The 100 Best Business Books of All Time: What They Say, Why They Matter, and How They Can Help You by Jack Covert and Todd Sattersten - Instead of reading all of the 100 best business books, according to two business book experts, get the top level overview and insight for each.

The first 20 people to scan this QR Code receive a gift!

Lorton Data is