April/May 2015 

The LoDown 

 

News and Information  

from the team at Lorton Data

 

Processing Tips

 

Where in the world are my customers?

Appending geographic coordinates to your customers' postal address data opens up a new world of marketing opportunities.  A-Qua Mailer desktop will soon offer a Geocoding add-on to append latitude and longitude coordinates to your name and address data. 

You can also access geographic services through our custom department.  To take it a step further, customers and prospects can be matched to one or more store locations nearest to them.  This is how your favorite pizza place knows which of their locations is closest to your house.  They Geocode the file, and then match your addresses to their store locations. 

For more information on this service, please contact us.

Have you heard

  

Brontosaurus Forever

In 1989 the USPS® released a collection of Forever™ stamps featuring some A-list dinos such as the Tyrannosaurus, Stegosaurus, and the Brontosaurus.  After the release, paleontologists and educators objected that the correct name for the Brontosaurus was actually Apatosaurus, and that this release was favoring cartoon nomenclature over scientific nomenclature.   

 

A recent study found that the fossils of the original Brontosaurus showed enough differences from the Apatosaurus, proving they are different dinosaurs and should each have their own name. This study brings back the name Brontosaurus to the scientific world and makes the USPS stamp forever accurate.  

 

Brontosaurus 

 

Products and Services

 

Keep your SOCs on

Every year, Lorton Data goes through the process of completing a SOC 2 Type 2 audit.  Because the security of your data is so important to us, we were one of the first companies in this industry to be audited under the most stringent requirements of the American Institute of Certified Public Accountants.

The SOC 2 Type 2 report on Security, Availability, and Processing Integrity, puts strict audit requirements in place and sets a high standard that truly distinguishes Lorton Data from other SaaS data management providers. Because our processes and organization have been independently verified, you can be assured that a high level of internal controls and security are established and maintained.

We recently completed our yearly audit and will soon have a SOC 3 report available upon request, and our IT and HR teams can finally go back to their normal sleep schedule.

Did You Know

  

National Postal Forum is approaching...

This year the National Postal Forum is being held in sunny Anaheim, California May 17th through May 20th.  The forum gives mailers a chance to meet, exchange ideas, and learn about new products and the latest news in the industry.   

 

Attendees may get the chance to meet Megan Brennan, the 74th Postmaster General of the United States.  Twenty-nine years ago, Brennan began her career as a mail carrier in Lancaster, Pennsylvania, and she is now the first woman to be the Postmaster General of the United States. 

 

Lorton Data will be exhibiting at the show, come visit us at booth number 326!   

Collage: Skyline, Mailboxes


For more information on any of our services please contact
our sales team at 651.203.8200, or
sales@lortondata.com.