Comments on: Is Anyone Out There? http://www.lortondata.com/blog/2010/04/05/is-anyone-out-there/ News & Views on Direct Marketing and Data Management Fri, 13 Jan 2012 14:16:24 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Joel http://www.lortondata.com/blog/2010/04/05/is-anyone-out-there/comment-page-1/#comment-539 Joel Tue, 06 Apr 2010 12:29:40 +0000 http://lortondata.com/blog/?p=148#comment-539 Thanks for the comments Ellen! To be specific, I see the value of our blog in three ways: 1. It helps drive brand awareness, builds your community and increases credibility. While those may be different activities, they can be bucketed together under the idea of brand awareness. 2. It increases traffic to our site. Every time we post a new article, overall traffic to the site increases. Even if that brings in only a few customers it’s been worth the time investment we’ve put into it. 3. It helps us to be found. You’d be surprised how people look for information on the web and how they use the internet to find businesses. Having a varied blog that is updated often can only increase your chances of being found on the web and potentially bring you new customers. I wouldn’t think of any social media activity as specifically geared toward just the development of brand awareness, but trying to frame these activities within historical direct marketing guidelines can be frustrating for businesses trying to get started with social media interactions. Thanks for the comments Ellen!

To be specific, I see the value of our blog in three ways:

1. It helps drive brand awareness, builds your community and increases credibility. While those may be different activities, they can be bucketed together under the idea of brand awareness.

2. It increases traffic to our site. Every time we post a new article, overall traffic to the site increases. Even if that brings in only a few customers it’s been worth the time investment we’ve put into it.

3. It helps us to be found. You’d be surprised how people look for information on the web and how they use the internet to find businesses. Having a varied blog that is updated often can only increase your chances of being found on the web and potentially bring you new customers.

I wouldn’t think of any social media activity as specifically geared toward just the development of brand awareness, but trying to frame these activities within historical direct marketing guidelines can be frustrating for businesses trying to get started with social media interactions.

]]> By: Ellen http://www.lortondata.com/blog/2010/04/05/is-anyone-out-there/comment-page-1/#comment-532 Ellen Mon, 05 Apr 2010 16:12:25 +0000 http://lortondata.com/blog/?p=148#comment-532 Interesting. Perhaps we should be considering social media work (like the blog) in the same way we consider branding work not meant to drive the customer out this very minute for a whatever. If you grow a blog, facebook page, twitter account, etc that people trust they will be able to think of you eventually (when they need x service.) Good to keep in mind. Interesting. Perhaps we should be considering social media work (like the blog) in the same way we consider branding work not meant to drive the customer out this very minute for a whatever. If you grow a blog, facebook page, twitter account, etc that people trust they will be able to think of you eventually (when they need x service.)
Good to keep in mind.

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