http://www.lortondata.com/blog/2010/04/19/social-influence-of-social-media/ News & Views on Direct Marketing and Data Management Fri, 13 Jan 2012 14:16:24 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.lortondata.com/blog/2010/04/19/social-influence-of-social-media/comment-page-1/#comment-615 Tim Tue, 20 Apr 2010 13:27:19 +0000 http://lortondata.com/blog/?p=155#comment-615 The social networking phenomenon seems to mirror the acceptance and influence life cycle of many new technologies. There are always those individuals who rush in early to try it out (the early adopters), followed by the masses who come on board during the rapid growth period, and finally the stragglers, who, after resisting for as long as possible, join the inevitable wave of progress ( the folks who just recently purchased their first cell phones). The important point of these technologies to me, ( a middle of the pack adopter), is making them work for you. When they are more trouble than benefit (perceived as a "leash"), it's time to rethink their implementation and change the way you utilize them so they bring value to your daily routine. The social networking phenomenon seems to mirror the acceptance and influence life cycle of many new technologies. There are always those individuals who rush in early to try it out (the early adopters), followed by the masses who come on board during the rapid growth period, and finally the stragglers, who, after resisting for as long as possible, join the inevitable wave of progress ( the folks who just recently purchased their first cell phones).
The important point of these technologies to me, ( a middle of the pack adopter), is making them work for you. When they are more trouble than benefit (perceived as a “leash”), it’s time to rethink their implementation and change the way you utilize them so they bring value to your daily routine.

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