Author Archive

4 Lessons from Scrum aren’t Scum

Thursday, April 14th, 2011

About 18 months ago our company started using a new application development method. In the beginning I assumed Scrum was just for programmers, but quickly realized that it could be used with just about any project at work or at home. While you could spend hours on Wikipedia researching Scrum and its roots, I will sum up 4 of the most important lessons I learned participating in a Scrum team.

Iterate

The idea behind iterating is that you don’t need all features in order for a product or project to be finished. In application development, this means users want to have features A, B, C, D, and E. Each iteration delivers one or more of those features. The feeling of success by those developing, and those using feature A, provide the power to move forward on the next phase. At home I think of some recent minor flooding.

  • Iteration 1: Remove the inch or so of water, any water damaged items, and tear up carpet
  • Iteration 2: Dry the basement and dispose of damaged items and carpet
  • Iteration 3: Install of new carpet

There was the initial panic of water everywhere in the basement, but as we broke the project down into manageable pieces, the project didn’t seem so overwhelming.

Plan

If I were to pick my favorite lesson, this would likely be the one. Planning for Scrum is not just about making a list of tasks; it is making a list of tasks that:

1.       Are clear enough so that the whole team understands what will be done

2.       Break things down into manageable size (able to be completed in the time box, which will be explained in more detail below)

3.       Lists by priority the order which is most desirable by users (not the Scrum team)

Building a list of tasks that a team can understand and complete in a reasonable amount of time accelerates progress. Here I think of the marketing department, and a goal to increase brand awareness. Planning for such a large ambiguous goal is the key to success. Keep in mind the three points above can dramatically increase chances of success.

Commit

Maybe, I hope, probably, if I have time…These are all excuses that give room for a person to not follow through. When a Scrum team or individual in the team commits to getting something completed, they make a promise to the team. By working in a team and committing to the team, you elevate the sense of personal responsibility, you answer to the team. I have seen firsthand impressive results and elevated dedication from multiple team members.

Time box

Time box is a rigid amount of time, with typical time boxes in the two week to three month range (whatever works best for the team). The time box is the period of time in which you must get tasks done. The value of time boxing is that we commit to get things done in a very specific amount of time. When the marketing department is working on brand awareness, each consumable well defined task is going to get done within the time box. This leads to a more predictable pace of completion, because everyone knows the timeline.

While each lesson can stand by itself, putting all four together produces some remarkable results.

Share
Josh Evans

Thank You for Choosing Direct Mail

Tuesday, March 22nd, 2011

“Thank you for choosing Google eBooks!” If you’re like me, you would expect to see these words on a web page, or in an email, after completing a Google eBook purchase. Instead, these words arrived written on the back of an envelope my wife received from Google via the U.S. Postal Service. Score one for direct mail.

The letter arrived last week. I saw the familiar Google logo, and was immediately curious why we had received mail from Google. Perhaps it was in regards to my recent move to 2-step verification. Nope, it was an envelope with 4 bookmarks inside, thanking my wife for her recent eBook purchase.

Bookmarks from Google

Google is on the cutting-edge of technology, but when it comes to advertising, and enhancing the customer experience, Google turned to the most trusted government agency: the United States Postal Service (USPS). While I don’t have inside knowledge of their marketing thought process, I am going to make the guess that Google believes it will be a long time before eBooks replace paper books altogether. Furthermore, if you buy an eBook, it is likely that you already own many books. The bookmarks say, ‘We know you don’t plan to replace all your books, and we get that. So here are some bookmarks.’ That said, I think this is a broader statement about direct mail.

The connection that is made by sending a piece of mail cannot be understated. Recent research by Epsilon shows that young adults, ages 18 to 34, prefer offline sources of information to online in many cases. Direct mail plays a critical role in the messaging mix when communicating with current and future prospects.

Google has shown that cutting-edge does not mean breaking away entirely from tradition. Instead, they have shown that cutting-edge means using the right tools for the right job. Thank you to Google for recognizing the power and importance of direct mail.

Share
Josh Evans

USPS® Processing and Distribution Center Tour

Wednesday, November 17th, 2010

I want to offer a big thank you to the Twin Cities Postal Customer Council for hosting a tour of the St. Paul Postal Processing and Distribution Center. Touring a facility of this size is a rare opportunity that anyone would find interesting. “How could a postal facility possibly be so exciting for everyone?” some may say. As David Macaulay writes in his book, The New Way Things Work, to know how a machine works, you need to understand the principles that govern its action. To take a look at what was under the cover of this facility, and the sheer scale of this postal operation, was fascinating. Don’t just take my word for it, check out the pictures we took while on the tour.

For you USPS aficionados out there, this facility represents the latest innovations in productivity. Short induction distances from dock door to sorting machines, 6 delivery point barcode sorters, soon to be completed installation of 3 flat sequencing systems, and much more. The 612,000-square-foot center, which sits on 92 acres, cancels an average of more than 700,000 letters each day and processes more than 6 million letters, and up to 500,000 flats (magazines, newspapers, large envelopes) daily.

While there is certainly a lot of good debate about postage rates and their impact on the long term sustainability of the USPS, the tour of this plant reminded me of the amazing complexity and size of what happens every day to deliver 160 billion pieces of mail throughout the country. For example, an entire day’s worth of letter mail for a city delivery office can be sorted into delivery sequence for a carrier in just two passes through a gigantic sorting machine. The USPS does all of this far outside of the spotlight.

If you want to check out what’s under the cover of an operation such as this one, tour a Processing and Distribution Center near you!

Share
Josh Evans

New legislation seeks to mitigate problems faced by the USPS®

Wednesday, September 29th, 2010

Senator Tom Carper of Delaware has introduced new legislation seeking to mitigate many of the problems faced by the USPS®. On September 23rd, the Postal Operations Sustainment and Transformation (POST) Act of 2010 was introduced. The bill aims to address at least 4 key issues: retiree health benefit pre-funding, elimination of Saturday delivery, offering of non-traditional products and services, and wage and benefit calculations.

While this issue is complicated, any legislation to improve the long term stability of the USPS is notable. With a projected 2010 deficit of $7.8 billion something will need to change sooner rather than later.

Share
Josh Evans

It’s Complicated

Monday, August 2nd, 2010

The USPS has struggled with postage hikes before, but the latest ‘exigent’ increase is shaping up to be the most divisive in my years as a postal expert. The AFFORDABLE Mail Alliance has come to the forefront of voices fighting the increase. Just today they had an article in The Washington Post.

In many ways I agree with the Alliance, a postage increase now would be painful for the direct mail industry. Businesses across the United States are coping with high unemployment rates, restricted lending practices, and a slow moving economy. Along with that pain, that many of us have been touched by, the USPS faces a fundamental crisis as well. Without a sustainable balance sheet, we will not continue to benefit from one of the most sacred, trusted institutions, the United States Postal Service. Any which way we turn, there are difficult decisions to be made.

While the AFFORDABLE Mail Alliance presents an important side of the debate, we all want a sustainable USPS. I urge all USPS customers to learn about the full spectrum of issues, and make your voice heard.

Share
Josh Evans

Good News for the USPS

Thursday, July 22nd, 2010

I will never forget an in flight conversation from a couple years ago. The National Postal Forum (www.npf.org) had just wrapped up and I was heading back to Minneapolis. I sat down and started a casual airplane conversation with my neighbor. We exchanged obligatory job titles, responsibilities and reasons for travels. At that point, my neighbor proceeded to proclaim, with indignation, that the United States Postal Service (USPS) must be run by crazy people. He explained that any non-government organization would be able to run such an operation with significant profits, similar to FedEx or UPS. I was reminded of this exchange today when I heard about some good legislative news.

Today the House postal oversight subcommittee approved legislation that will increase USPS cash flow by an average of $5.6 billion per year through 2016. While this is by no means guarantees the legislation will pass, it is a step in the right direction. The change will eliminate previously established requirements that have the USPS funding a 75 year future retiree health benefit liability, within ten years. This is one of many unique mandates, but each step forward will help ensure a sustainable USPS.

For our Postmaster General John E Potter’s complete thoughts on the state of the USPS financial situation and his plan for action, take a look at his April 2010 United States Senate statement: http://www.usps.com/communications/newsroom/testimony/2010/pr10_pmg0422.htm .

Share
Josh Evans

Two Critical Move Update Compliance Steps for NCOALink®

Wednesday, November 25th, 2009

With the January 2010 move update requirement enforcement speeding towards us, there are two important steps you need to take to ensure that USPS® does not find your mail out of compliance. Merely showing an approved move update method was used prior to mailing will not prevent penalties from being assessed.

Step 1

Remove records that have a changed address and no new address can be provided. These fall into 3 categories: Moved no new address available, PO Box closed and foreign move. Many programs and update methods require that these records be removed from your mail file manually. If these records are present on a mail piece, they will be identified as moves that were not caught by the move update process when passed through MERLIN® (the system used to evaluate compliance of mail pieces).

Step 2

In general, use the same address information on the mail piece that was used for NCOALink processing. Because mail that is scanned through MERLIN will use all information on the mail piece, the same information must have passed through NCOALink. If for example you do not include a personal name from a business-to-business file for NCOALink processing, but included the personal name on the mail piece, it is possible that they name would have caught additional changes.

While there are other factors that could come into play, these two steps will help your runs through MERLIN.

Share
Josh Evans

CASS™ Cycle N Deferment

Thursday, November 12th, 2009

While my friends and some co-workers will look at me with a sideways glance, this is exciting news.

First, a little history. With the increased reliance on machines to sort mail, the USPS® needed to ensure that postal codes were being assigned properly. Thus in the late 1980’s the USPS decided to start testing the accuracy of software used by mailers with ‘CASS certification.’ With this test in place, the Post Office™ knew that the vast majority of addresses were coded according to their expectations.

Over the last 20 years, there has been a lot to work on for anyone who has ever looked at a one of the CASS Technical Guides. We are talking about some highly technical and nuanced reading on a yearly basis. But now the pace of change has slowed. The standardization of addresses has reached a plateau. The USPS recognizes this with their deferment of CASS Cycle N to August 1st 2011. I believe there are a couple important insights to be gained from this news.

Much effort and emphasis has been placed on the quality of address coding to generate efficiencies within the postal system. After CASS Cycle N, the USPS expects that cycles will be scheduled on an as needed basis. These cycles will be more targeted, for example it appears likely that SuiteLink™ will be a requirement in Cycle N. Stopping what has been a rapid rate of change shows the ROI for addressing improvements is now insignificant.

Postmaster General Jack Potter has aggressively moved to keep the USPS viable into the 21st century. One of his key efforts involves reducing the over $2 billion problem of undeliverable-as-addressed mail.  I speculate that many of the resources once dedicated to tackling address quality, will evolve into two areas: enforcement and expanded requirements built on existing technology. Move Update and the IM™ Barcode are good examples of this evolution.

Sideways glances aside, this is a pivotal point in the history of the USPS. The news over past couple years, and the next couple, will likely set the tone for the next 50 of this century.

Share
Josh Evans

Inside the USPS

Friday, October 9th, 2009

The USPS® is actively updating standards and making changes to its operations. Staying current can present a significant challenge. There are many different ways to stay up-to-date, but I have three favorite sources from the USPS that help Lorton Data.

RIBBS – This is an extensive site the covers many of the USPS’ most significant initiatives. From the latest on Intelligent Mail® to detailed information on the entire range of address quality products, this is a very timely resource.

MailPro – According to the USPS®, “MailPro is a free bimonthly publication for mailing professionals. It contains information on current Postal Service programs and services, rates and classification, mailing success stories and industry news.”

DMMAdvisory -  The DMM® being the universal way to understand USPS standards, is continuously being updated. DMMAdvisory isn’t just a website, it is also a mailing list. You can subscribe by emailing dmmadvisory@usps.com the subject ’subscribe’.

Share
Josh Evans

Lorton Data is Moving!

Friday, October 2nd, 2009

Today is the big day. The final preparations are taking place as I write this post. The office is full of packed rolling bookshelf carriers and we are floating in orange rolling tubs.

Everybody is excited for new furniture and our new building. We are also very excited for our upgraded data center.

As part of the move we will have a new address and new phone numbers:

Lorton Data
2 Pine Tree Drive Suite 302
Arden Hills, MN 55112-3715
Phone: (651) 203-8200
Fax: (651) 203-8299
e-mail: info@lortondata.com

Watch for news of our Open House after we get settled in.

Share
Josh Evans