Benefits of AAC - Apartment Append

• Research shows, on average, 25% - 35% of highrise records without apartment information can be corrected
• Improves deliverability and increases response rates
• Tests indicate a 10% lift in NCOA^Link™ matching with valid secondary address information
• Reduces cost per mailpiece - printing, lettershop, postage

Address updating products such as NCOA^Link™ require a match on apartment or suite information. When an NCOA^Link record has apartment or suite information, but the client input record is missing that detail, no match is made and a new address is not provided.

Apartment Append is an exclusive Experian tool that will attempt to correct or append apartment information. Any time you request Experian DSF² or NCOA^Link processing with Lorton Data, you can request Apartment Append.

Important: Lorton Data must have a valid Experian NCOA^Link Processing Acknowledgment Form on file before NCOA^Link processing can begin.

Example:

Input Data: John Lorton 2125 Hennepin Ave Minneapolis MN 55413

ZIP + 4 Data File: 2125 E Hennepin Ave and 2125 W Hennepin Ave

Proprietary Data File: John Lorton 2125 E Hennepin Ave Ste 200 Minneapolis MN 55413-2717

The Experian data has John Lorton at a complete address. This additional data identified the correct directional and suite number, so the record can now be ZIP + 4^® coded.

Output Data: John Lorton 2125 E Hennepin Ave Ste 200 Minneapolis MN 55413-2717

Contact our NCOA^Link team for further details. Call 612-362-0290 or email ncoa@lortondata.com.