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Changes for automation discounts

Effective August 1st 2007, only addresses with a valid primary number (e.g. house number or PO Box number) will be assigned a ZIP + 4® code, which is required for automation discounts. With Lorton Data services no changes are necessary to comply with this requirement.

Lorton Data provides DPV™ codes to identify which addresses will not be eligible for automation discounts. Look for DPV codes on your return files. If you do not see these codes, they can be requested. Call 612-362-0290 or email ncoa@lortondata.com

With the new requirement, only records with a DPV flag of Y, S or D will receive a ZIP + 4 code. Looking at your list today, you will want to examine any records currently receiving a ZIP + 4 code and DPV flag of N. When these records are processed, they will no longer receive a ZIP + 4 code necessary for automation discounts. The number of records with a DPV flag of N represents the impact of the new requirement on your list. Records with a blank DPV flag field, are not currently ZIP + 4 coded. To improve your deliverability of these records, they should also be examined.

The following services can be used to repair records:

Address component services:
  • AEC - USPS® service that corrects and adds elements to increase deliverability (Address Element Correction)
  • AEC IITM - USPS service that uses postal carriers' knowledge to correct and add elements to increase deliverability
  • AAC - Proprietary method that corrects and adds elements to increase deliverability
Other methods:
  • Post card
  • Phone call
  • Email
  • Sales force
Lorton Data is available to help you develop a strategy that will improve the address quality of your list. Contact us: 612-362-0290 or ncoa@lortondata.com.



 





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Lorton Data is a non-exclusive Full Service Provider Licensee of the United States Postal Service®. DSF2™ processing is provided by a non-exclusive licensee of the USPS®. The prices for NCOALink®, DSF2, and LACSLink are not established, controlled or approved by the USPS. The following trademarks are owned by the USPS: ACS, CASS, CASS Certified, DPV, DSF2, eLOT, FASTforward, First-Class, First-Class Mail, NCOALink, LACSLink, SuiteLink, PAVE, Postal Service, Post Office, POSTNET, Priority Mail, Standard Mail, U.S. Postal Service, USPS, ZIP, ZIP Code, and ZIP + 4. AD# 9.06