Start mailing smarter today-
The direct marketing industry is at a crucial stage. State legislation aimed at restricting marketers' access to potential customers is on the rise at an alarming rate. Direct marketers must respond now to consumer requests for choice in how much mail they receive.

Save money by doing the right thing-
MPS is an effective means of purging your mailing lists of consumers who want to receive less advertising mail at home. If you are not already a user, you should be. Using MPS can be the single most important contribution your company can make to preserve the information access that is the foundation of successful direct marketing.

Why use MPS?

• You save valuable marketing dollars; unresponsive consumers are costly and resentful.
• MPS is good government relations.
• MPS is smart customer relations.

How Does It Work?
The Mail Preference File is a residential file of consumers who do not wish to receive promotional mail at home. Individuals register by sending their name and home address to The DMA or registering via the DMA Consumer Help website. Consumers learn about the availability of the service through state and local consumer agencies and print and broadcast advertising. The individual's name and address remains on the file for 5 years or until they move.

Request Mail Preference Service
Before your next direct marketing campaign contact Lorton Data to see how we can help you mail responsibly and save money. Email sales@lortondata.com or call 612.362.0200.