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Merge/Purge

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Merge/Purge

Duplicate Elimination


Sending duplicate mailpieces to your customers and prospects is costly. Some of the costs involved in mailing duplicates are...

  • Postage incurred by mailing duplicate mailpieces
  • Printing and production costs for additional mailpieces
  • Additional cost of list rental names for customers that exist on your file
  • Negative image presented to customer/prospects receiving extra mailpieces

Our duplicate elimination (merge/purge) process uses the benefits of ZIP + 4® address standardization to identify additional duplicates. We offer three standard matching options:

  1. One per Person - comparing address, first name and last name information
  2. One per Household - comparing address and surnames
  3. One per Address - comparing address information

We can also provide suppression services and custom matching options, such as: telephone number comparison, account number comparison, and one per company. We are also able to prioritize your lists, track source codes for each list, and keep important customer information that is carried on multiple lists. We can work with you and your mailing lists to provide the service that best suits your needs.

If you would like to request this service please contact us.



 





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Copyright © 1997-2008, All Rights Reserved
Lorton Data is a non-exclusive Full Service Provider Licensee of the United States Postal Service®. DSF2™ processing is provided by a non-exclusive licensee of the USPS®. The prices for NCOALink®, DSF2, and LACSLink are not established, controlled or approved by the USPS. The following trademarks are owned by the USPS: ACS, CASS, CASS Certified, DPV, DSF2, eLOT, FASTforward, First-Class, First-Class Mail, NCOALink, LACSLink, SuiteLink, PAVE, Postal Service, Post Office, POSTNET, Priority Mail, Standard Mail, U.S. Postal Service, USPS, ZIP, ZIP Code, and ZIP + 4. AD# 9.06