Geographic Coding (Latitude / Longitude)

Geocoding

Know where your customers are, locate additional prospects and leverage your customer data to target your marketing efforts more effectively.

Geocoding assigns latitude and longitude coordinates to each address based on the ZIP + 4® code for that address. This information will allow you to integrate your file with mapping programs to plot geographic locations and with census databases to better understand the demographics of your customers.

  • Attract customers to a new store location
  • Decide whether or not to expand a store location
  • Promote a store’s event

Geomatching

Match customers and prospects with the most convenient location to take advantage of your services or promotion.

Geomatching uses latitude, longitude and distance to match customers and prospects with your store locations. Options for specifying distance parameters can be as simple as a radius statement, “All customers within seven miles of a store”, to a complex mathematical formula designed to achieve your desired results.