Boost your acquisition efforts, improve mail deliverability, and reduce costs.
The life blood of your station depends on donors and members. Acquiring and sustaining them is high priority, and Lorton Data is here to help. When campaigning for new members, Lorton Data provides you access to our targeted Public Radio & Broadcasting Predictive Model (PRPM) List. We can create member profiles, analyze campaign performance statistics, and help you save money on mailing and postage costs too.
When you need to get your job done right, on budget, every time…
We’re here to help you…
Target the right audience by:
- Providing you access to our Public Radio & Broadcasting Predictive Model (PRPM) list
- Identifying key characteristics and creating profiles of your ideal members
- Analyzing campaign performance statistics
We’re here to help you…
Execute a multi-channel communication strategy by:
- Performing contact hygiene, segmentation and pre-mailing data services
- Providing email addresses, email distribution and response management for your e-marketing programs
- Appending phone numbers to your contacts
We’re here to help you…
Increase mail deliverability and meet the USPS®; Move Update requirement by:
- Comparing your mailing list to more than 160 million address changes with the NCOALink® service
- Identifying undeliverable addresses
We’re here to help you…
Reduce excess costs by:
- Removing undeliverable addresses
- Removing duplicate records
- Providing suppression services
- Presorting your mailing list
