UNIVERSITIES

University Alumni Association and Research Department

The requests. 1) Help an alumni association continue to reach former students who may have moved. A wrong address could mean a missed opportunity to persuade a former student to make a significant donation. 2) Find mailing and email lists of prospective participants for the university’s research programs.

The remedy. To support the university’s fundraising efforts, Lorton Data provides database cleansing of its alumni list. Processing includes address standardization, NCOALink® , deceased processing and phone append/verify. For research department studies, we ask for detailed descriptions and attributes of the ideal participant. Our list research and acquisition has helped further university studies in obesity, diabetes, eating disorders, specific ethnicities and others.

Our list research and acquisition has helped further university studies in obesity, diabetes, eating disorders, specific ethnicities and others.

The results. 1) Marketers of the alumni association have stopped wasting money on communications that don’t reach the intended recipients. Printing, postage and lettershop costs are reduced. Calling alumni at a current phone number saves time and reduces frustration for the volunteers. Embarrassment is saved, too, when the hardship of receiving mail or a phone call for a deceased person is spared. 2) Research departments can easily describe the individuals they need for study participants but often have no way to find them. With Lorton Data’s list resources and creative thinking, if we can’t get 100%, we often find 90% of what the client is looking for.

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