Database Marketing Analyst

The Database Marketing Analyst will analyze, reformat, update and enhance our clients’ marketing databases to increase the effectiveness of their marketing campaigns. This person will also act as the Lead Analyst in performing response analysis. The ideal candidate will be an analytical, independent “doer” who puts a premium on accuracy. If you have built a career as a Database Marketing Analyst and can juggle multiple projects while keeping an eye on the details, we would like to talk to you.

Responsibilities include:

  • Converts customer information to our system using a variety of computers, equipment and software.
  • Analyzes files and instructions, pinpoints potential problems, and suggests methods to counter their effects.
  • Performs complex data conversions.
  • Utilizes and modifies programs to manipulate data and increase database integrity. Prepares files and initiates the following processes: ZIP + 4®, postal presort, inkjet file creation, merge/purge, NCOALink®, and other data services.
  • Produces output per client specifications. Outputs include: standard files, inkjet files, labels, personalized laser letters, reports, or custom output.
  • Utilizes mapping software to increase the value of market analysis and customer profiles.
  • Designs and generates reports.
  • Acts as the Lead Analyst in performing response analysis and suggesting methods to increase the effectiveness of our clients’ marketing campaigns.
  • Communicates with project coordinators and clients regarding issues throughout the project, and provides updates to project coordinators concerning project progress.
  • Communicates with clients about project results.
  • Works with Sales department to develop new product and service offerings.

Skills and Education Required:

  • Minimum of 4 years of experience in database marketing and response analysis
  • Experience with file manipulation (reformatting, sorting, merging, querying, reporting) and a variety of data types/structures
  • MS Windows experience
  • Independent learner
  • Problem-solving ability
  • Strong attention to detail
  • College degree required

Skills Desired (not required - we will train):

  • FoxPro or Dbase
  • SQL
  • Crystal Reports
  • Database management
  • Experience using any of the following software: Postalsoft/Firstlogic, Group 1, Mail Manager, or equivalent

Please send resume and salary requirements to:

      Lorton Data - Human Resources
      2 Pine Tree Drive Suite 302
      Arden Hills, MN 55112
      fax: 651.203.8299
      phone: 651.203.8209