Firstlogic Offers Mover I.D.™ Option to Organizations Using Postalsoft® Business Edition™ Software

LA CROSSE, Wis., March 28, 2005 - Firstlogic, Inc., a global provider of commercial mail and information quality software solutions, announced today that its Mover I.D. option is available to organizations that have licensed the company's Postalsoft Business Edition mailing software system.

This option is available for licensing immediately for mailers seeking United States Postal Service® (USPS®) end-user or limited service provider certification for the NCOALink™ program. For certified organizations, Mover I.D. provides a direct link to USPS change-of-address data for the preceding 18 months. With this new capability, mailers and service providers can perform both address cleansing and Move Update processing in a single pass.

Postalsoft Business Edition clients also have the option of using an existing electronic file exchange to Lorton Data, a full-service NCOALink licensee, for change-of-address processing. Lorton Data, which uses the Mover I.D. option in Firstlogic's Postalsoft® Professional Edition software, has access to USPS change-of-address information for the most recent 48 months.

"We are very pleased to be partnering with Lorton Data. Besides being a well-respected provider of database services, Lorton Data was the first licensee since 1991 to receive a full-service license from the USPS for the National Change of Address program." says Chris Lien, Firstlogic's commercial mail market director.

Approximately 40 million Americans move each year, or roughly 17% of all deliverable addresses. The NCOALink program gives commercial mailers and list owners a streamlined, automated way to make sure their mailing lists reflect the latest change-of-address information. It is also one of the ways mailers can satisfy the First Class automation mail requirements for Move Update processing.

"Mailers must also consider how undeliverable as addressed (UAA) mail affects their own bottom line, as a consequence of wasted production and postage costs," says Pam Corbeille-Lepel from Lorton Data. "If you have a list of 50,000 addresses and each mail piece costs 50 cents for production and postage, a 25% undeliverable rate - which is not uncommon - will result in a loss of $6,250. Even worse, this may be repeated many times during the course of a year. By leveraging the NCOALink technology, you can improve your overall mail deliverability and keep UAA costs down."

Organizations seeking more information about Firstlogic's Business Edition software with the Mover I.D. option may call 888-215-6442 or 608-782-5000, send an e-mail to or visit

Firstlogic is a non-exclusive Interface Distributor Licensee of the United States Postal Service.

Lorton Data is a non-exclusive Full Service Provider licensee of the United States Postal Service.

The following trademarks are owned by the United States Postal Service: NCOALink, United States Postal Service and USPS.

Mover I.D. and Business Edition are trademarks and Firstlogic and Postalsoft are registered trademarks of Firstlogic, Inc.

About Firstlogic
Firstlogic specializes in enterprise-wide postal automation and data quality solutions for e-business, data warehousing, and print and mail applications. Firstlogic provides data quality tools that enhance and match business-critical information anywhere it is touched, stored, or moved across the enterprise. In addition to developing commercial solutions, Firstlogic partners with many systems integrators, consultants, and original equipment manufacturers to provide its unique technology to their end-user customers. Founded in 1984, Firstlogic today serves thousands of customers worldwide, including Fortune 1000 companies in the postal, e-business, financial, insurance, healthcare, direct marketing, higher education, and telecommunications markets. For more information, visit the company's Web site at

About Lorton Data

Founded in 1989, Lorton Data is a leading provider of direct marketing database services. Lorton Data offers solutions to build and maintain one-to-one customer and member relationships. These solutions include processing services, database marketing solutions, and access to the industry's most accurate and comprehensive marketing information databases. Lorton Data serves small and mid-market companies in all industries, nonprofit organizations, government agencies and educational institutions. Customers use Lorton Data's services and products to increase the effectiveness and reduce the cost of their direct marketing, fund-raising, and other communication efforts.

Lorton Data is located at 2 Pine Tree Drive, Ste 302, Arden Hills, MN 55112-3715. Lorton Data can be contacted at 651.203.8200.

For more information contact Pamela Corbeille-Lepel, VP Client Services,