Lorton Data announces A-Qua Mailer™ - The first complete on-demand pre-mailing service

Full suite of “cloud” services lowers total cost over on-premise mailing software

Minneapolis, MN — January 7, 2010 — Lorton Data, a leader in direct marketing data management services, today announced the release of A-Qua Mailer™, a complete, on-demand suite of direct mail services managed by experts, available to any size organization, any place and any time, providing the most cost effective pre-mailing solution currently available.

Using A-Qua Mailer, customers can access address quality and mail list processing services such as ZIP + 4®, NCOALink®, Duplicate Elimination, Postal Presort and more without having to install software on their computer.

By accessing these services “in the cloud” with a web browser, direct mailers can save an average of 51% the first year and 43% annually thereafter compared to the total cost of using most popular direct mail software packages for similar processing. Not having to own or renew software saves direct mailers on maintenance and upgrade fees, costs for dedicated computer equipment, and reduces processing and staff times.  Since all pre-mailing services are available through A-Qua Mailer, no add-ons are needed or update fees assessed.

A-Qua Mailer also benefits those direct mailers who only periodically need services, or who may not be familiar with the sometimes complex pre-mailing requirements. A-Qua Mailer is an automated service, and available on-demand without minimum usage requirements. Direct mailers simply use any type of computer with access to the internet to log in and be guided through the steps needed for maximum postage discounts and address quality assurance.

“A-Qua Mailer will revolutionize the way direct marketers prepare campaigns for the mail stream,” states Josh Evans, Product Manager at Lorton Data.  “A-Qua Mailer makes it easy to receive maximum postal discounts without having to purchase or maintain specialized software. It’s cost effective and flexible, offering mailers an option that provides all the services they need – and, the most common processes are included and available 24/7.  The only requirements are a browser and internet access. Any type of direct mailer, new to experienced, infrequent or frequent, can use and benefit from
A-Qua Mailer.”

All processing services are automated and enabled by A-QuaTM, Lorton Data’s behind the scenes data management platform, making turnaround fast and results accurate. Pre-mailing processes are USPS® certified providing the maximum savings and postal discounts available.

A-Qua Mailer is available on a per use and subscription basis.  Current Lorton Data unit subscribers will automatically be able to use the new service option, as will anyone desiring to pay per use with a credit card. Annual subscriptions are also planned for the service at $3,295.

About Lorton Data

Lorton Data develops and executes direct marketing data management strategies that grow revenue, reduce costs, and improve results for organizations of all types. The company provides services and products that increase the effectiveness and reduce the cost of direct marketing, fund raising, and customer communication. Lorton Data serves businesses and organizations of all types throughout the United States and Canada, including direct marketing firms, letter shops and printers, non-profit organizations, government agencies, and educational institutions.

Lorton Data’s services include Mailing List Acquisition, Full Service NCOALink®, DSF2®, Match/Consolidate, Suppression, Geo-Coding, Postal Presort, Intelligent Mail® barcodes, E-mail Marketing and more.

Lorton Data, located in Arden Hills, MN, was founded in 1989 and is privately held. For more information, visit www.lortondata.com.

Trudy Weiser
Marketing Communications Manager
Lorton Data