March / April 2013


March/April 2013


The LoDown 


News and Information  

from the team at Lorton Data

Processing Tips


Handy Guide Available On The Move Update Standard And NCOALink® Return Codes
Do you ever need a quick reference to explain NCOALink return codes, or have specific questions about the Move Update requirement?  The Postal Service's Guide to Move Update January 2013 is your resource!

For NCOALink users, the guide's Appendix 1 lists all of the NCOALink return codes, whether a new address is provided, the code description, and what action the USPS® suggests. It is an excellent reference for answers on what to do with records that have been flagged with NCOALink return codes. 

If you have more general questions, the guide also outlines policies and procedures for meeting the Move Update standard, and includes a helpful Question & Answer section, where you will find answers to many common issues.

As always, a Lorton Data representative can also provide assistance.

Did You Know...


There Are Two Important Steps To Take When Moving To Full-Service Intelligent Mail®

As the Postal Service™ looks to require Full-Service Intelligent Mail starting in January 2014, there are two important steps a mailer must take to receive automation discounts.
  • Mailers need to have their postal documents approved for electronic submission through TEM (Test Environment for Mailers)  
  • Mailers must be able to maintain unique serials numbers for Full-Service mailings for 45 days.
TEM is a platform designed to allow mailers to test their ability to submit electronic documentation to the Postal Service via the PostalOne! client. The USPS recently streamlined the submission process for mailers doing "simple" mailings when using certified presort software.  Most mailers using A-Qua Mailer™ today qualify for this process and our Mail.Dat file is certified for electronic documentation submission.

Lorton Data also has a process in place to manage the unique serial number requirement for Full-Service mailers using A-Qua Mailer.  When you are ready to transition to Full Service, we can manage this for you.

More detailed information on the transition to Full-Service Intelligent Mail  can be found on RIBBS:

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Upcoming Events
Public Media Direct Marketing Conference
July 11 -14, 2013
Atlanta, GA  

National Association of College and University Mail Services
July 14 - 17, 2013
Austin, TX
Print 13
Sept. 8 - 12, 2013
Chicago, IL

Special Interest


 ZIP Code™ And Two- Letter State Abbreviation Celebrate 50th Anniversary, ZIP+4™ Code Its 30th


The five-digit ZIP Code was inaugurated into service on July 1, 1963 by Postmaster General J. Edward Day.  The term ZIP, an acronym for Zone Improvement Plan, was chosen to suggest that the mail travels more efficiently, and therefore more quickly, when senders use the code in the postal address.


Simultaneously with the introduction of the ZIP Code, two-letter state abbreviations were introduced. The abbreviation was added because at the time, it was thought that a long city name coupled with a multi-letter state abbreviation would be too long for address labels used on magazines when the ZIP Code was added.

ZIP+4 Code

In 1983, The ZIP+4 Code added a hyphen and four digits to the existing five-digit ZIP Code. The first five numbers continued to identify an area of the country and delivery office to which mail is directed. The sixth and seventh numbers denoted a delivery sector, which may be several blocks, a group of streets, a group of Post Office boxes, several office buildings, a single high-rise office building, a large apartment building or a small geographic area. The last two numbers denoted a delivery segment, which might be one floor of an office building, one side of a street between intersecting streets, specific departments in a firm, or specific Post Office boxes.

On October 1, 1983, the Governors of the Postal Service approved price incentives for First-Class Mail® bearing the ZIP+4 Code.    



Products and Services


Helping You To Comply With FTC Do Not Call Regulations

In 2003, a registry was created to offer consumers a choice regarding telemarketing calls.  To protect the rights of these consumers,  the FTC Do Not Call regulations mandate that telemarketers and sellers are required to search the registry at least once every 31 days and drop from their call lists the phone numbers of consumers who have registered.  Those who fail to comply will be subject to heavy penalties.

Lorton Data can help you comply with these FTC regulations by suppressing those people who are on the registry from your marketing lists.  

You first need to sign up for access to the register, and signify that Lorton Data has permission to access your account.  The FTC charges fees by area codes. Data for up to five area codes is free.  The annual fee is $58 per area code of data (after five) up to a maximum annual fee of $15,963.

After you have registered and given permission for us to access the data, we will locate the phone numbers on your marketing list that match those on the national list.  We will then flag or suppress these contacts and return a file to you indicating only those numbers that are able to be called.

Read more about the FTC Do Not Call Registry.

If you are interested in our FTC Do Not Call services, please contact us.

For more information on any of our services please contact us at 651.203.8290.