Issue May/June 2013


May/June 2013


The LoDown 


News and Information  

from the team at Lorton Data

Processing Tips


Upgrading to Full-Service Intelligent Mail®

Beginning Jan. 26, 2014, mailers who want to continue taking advantage of automation prices for First-Class Mail®, Standard Mail®, Periodicals and Bound Printed Matter will have to use the Full-Service Intelligent Mail barcode (IMb).

Now that you have transitioned from using the POSTNET barcode to Basic IMb, moving to Full-Service is fairly easy. To get started, simply submit a presort job to Lorton Data, select the Full-Service Intelligent Mail barcode option and enter your specifications. With your completed job, Lorton Data will return electronic documentation you will use to submit to the USPS as part of the approval process. If you are mailing more than 10,000 pieces, you will need to go through TEM testing before final submission. If you are just doing a simple mailing under 10,000 pieces, TEM is not required.

We will be holding webinars on Wednesday, June 12 at 1:00 pm CST and Friday, June 14, 11:00 am CST, to step you through the entire process and to answer any questions you may have. Just sign up here to attend. In the meantime, feel free to download the presentation to familiarize yourself with the content we will be covering.
Did You Know...


Saturday delivery is not going away just yet

The Board of Governors of the United States Postal Service met on April 9, and decided that mail will continue to be delivered six days a week. The Postal Service had initially planned to stop Saturday delivery of mail in August of 2013.
The Board's decision was based on a Congressional mandate which has been in place since the 1980's, requiring delivery of mail on Saturdays. The Postal service was hoping this mandate would have been removed by Congress.

The Board remains in favor of eventually transitioning to a new national delivery schedule. Such a transition will generate approximately $2 billion in annual cost savings and is a necessary part of a larger five-year business plan to restore the Postal Service to long-term financial stability. According to numerous polls, this new delivery schedule is widely supported by the American public.

Given the worsening financial condition of the Postal Service, the Board has directed management to continue negotiations with the postal unions and management associations to lower total workforce costs. The Board has also asked management to evaluate further options to increase revenue, including an exigent rate increase to raise revenues across current Postal Service product categories and products not currently covering their costs. 
Quick Links


Upgrading to Full-Service Intelligent Mail


Wed., June 12, 2013
1:00 pm CST
Friday, June 14, 2013
11:00 am CST

Sign up here

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Upcoming Events
Public Media Direct Marketing Conference
July 11 -14, 2013
Atlanta, GA  

National Association of College and University Mail Services
July 14 - 17, 2013
Austin, TX
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Sept. 8 - 12, 2013
Chicago, IL

Special Interest


Make your corporate Twitter account fun!  

There is a lot of advice out there on how to run a successful Twitter account and most of it really boils down to the mysterious practice of "creating content" or "don't do what these accounts are doing."  What they fail to tell you is that the real secret to a successful Twitter account is having fun. Most customers and prospects aren't as interested in an hourly link to your latest deal or press release, as they are in looking for interaction, being heard, and responded to. Companies are not people; however, your Twitter feed should feel like it's being run by a person.

DiGiorno Pizza, @DiGiornoPizza on Twitter, is an excellent example of a corporate account having fun interacting with people on Twitter, and generally creating a lot of positive brand goodwill through social media. Of course, nearly everyone loves pizza so it's an easy topic to play with, but you can tell the individuals behind the account are having fun and really enjoy what they do--and that matters to customers. From randomly conversing with people who have tweeted about pizza, to playing with trending topics and hashtags, DiGiorno created a Twitter account that is engaging and fun.  It is an excellent example of how to run a successful Social Media campaign. By being sometimes silly or irreverent, DiGiorno figured out how to "create successful content" and provides a good model to follow for any Social Media marketing team. 



Products and Services


Business-to-Business marketing

Lorton Data offers an entire universe of direct mail list options to assist in your marketing efforts.

With access to the largest and most comprehensive business file, we can provide you with information on more than 20 million businesses within the United States. Selections are available by SIC code, sales volume, employee size and numerous other firmographics. The multi-sourced data is updated on a continuous basis to ensure accuracy.

Are you are a small contractor looking to increase business to a few property management firms within your city? Do you want to target "new businesses" to offer your marketing or advertising services? Maybe your non-profit organization or local fundraising event is seeking corporate donations.

See what our business list can do for your business. Call 651-203-8290 or contact your account executive for additional information. 

For more information on any of our services please contact us at 651.203.8290.