I NEED TO MAIL
Mail your communications knowing your files have been prepared to meet your needs and the latest USPS® requirements.
For direct mail campaigns, large and small, Lorton Data has everything you need to prepare your list. From list purchase to segmentation and presort, there’s no process we can’t perform on your list.
Below are the most popular services for mailers.
Updating your mailing addresses not only saves postage and increases deliverability, the USPS® requires it. According to the USPS, to qualify for automation rate or presort rate First-Class Mail® and USPS Marketing Mail®, “Each address and associate occupant name used on the mail pieces in a mailing must be updated within 95 days of the mailing date, with one of the USPS-approved methods…” Mailers must certify compliance with the update standard when the corresponding mail is presented to the USPS.
NCOALink® typically offers the most cost-effective method to update addresses. Mailing lists are matched against a database containing the previous 18 months of moves (Limited Service) or the full database containing all of the moves registered with the USPS in the past 48 months (Full Service.)
Conduct an A/B split to test a mailing format, offer, or audience characteristic. Divide your customer communications by activity frequency or revenue. Segment your customers so they receive the correct communications and you can track the success of your marketing campaigns.
Lorton Data’s segmentation services include several processes to help ensure the right people receive the right mailing, including address updates and unwanted record suppression. Your request might include segmentation by:
- First-time customers
- Repeat customers
- High revenue customers
- And many others
The postal presort process sorts your mailing list to optimize postage savings and provides all necessary mailing documentation: postage reports, bag tags and tray tags, etc. We offer a variety of output file formats as well as select printer files and labels.
Lorton Data uses PAVE™ certified postal presort software for presorting. PAVE is a USPS® certification process for presort software. The PAVE program is designed to evaluate presort software and determine its accuracy in sorting address files according to Domestic Mail Manual (DMM®) standards.
Remember that the design of your mail piece can drastically affect postage rates. We’ll help you lower postage rates while maintaining the creative pizazz of your promotional materials.