Retail

Target the right audience, improve mail deliverability, and reduce costs.

Effective direct marketing and advertising will set your company apart from your competitors. In order to maximize the return on your marketing dollars, you need to ensure your message reaches the intended audience, is delivered to the proper address, and your campaign is on budget.

Lorton Data is there to help. When you need to get your job done right, on budget, every time…

We’re here to help you…
Target the right audience by:

• Providing you access to thousands of direct marketing lists
• Identifying key characteristics and creating profiles of your target audience
• Analyzing campaign performance statistics

We’re here to help you…
Execute a multi-channel communication strategy by:

• Performing contact hygiene, segmentation and pre-mailing data services
• Providing email addresses, email distribution and response management for your e-marketing programs
• Appending phone numbers to your contacts

We’re here to help you…
Increase mail deliverability and meet the USPS^®; Move Update requirement by:

• Comparing your mailing list to more than 160 million address changes with the NCOA^Link® service
• Identifying undeliverable addresses

We’re here to help you…
Reduce excess costs by:

• Removing undeliverable addresses
• Removing duplicate records
• Providing suppression services
• Presorting your mailing list

We’re here to help you…
Personalize your campaign by:

• Printing letters on your letterhead with personalized messages
• Customizing your image with electronic signatures, logos and matched fonts