I want to merge information from multiple sources into one data file.
Part of maintaining a high-quality database is ensuring you’re working with the best data from the best sources.
We’ll work with you to bring multiple sources of data together, selecting the specific data you wish to capture within each record. The data might come from several internal sources. Even when systems don’t “agree” with each other, we’ll find the way to identify, match and consolidate the information you want. You’ll see a more accurate picture of each customer, bringing greater value to all your communications.
Beyond duplicate elimination, match consolidation gives you a more robust outcome.
Deciding the criteria to be used for eliminating duplicates is often just the beginning. Prioritizing which record to keep and what information to salvage from the dropped record(s) may be required to achieve your final goal. Saving data from dropped records and adding it to the appropriate kept record builds a more complete overall contact record. With a more comprehensive understanding of your contacts, you’ll communicate more effectively with customers and prospects. You’ll reduce printing and postage costs and project a professional image by removing unnecessary duplicates from your marketing communication.
Imagine what you could do once you complete a merge/purge.
- Save costs on mailings.
- Segment your audience and create personalized mailings and offers.
- Analyze your customers with all pertinent data in one database.
- Create customer profiles to assist in smarter list purchases.
- Study buying behavior, high/medium/low users, demographics and more within a select customer segment.
