Match Consolidation (Merge/Purge)
Beyond duplicate elimination, match consolidation gives you a more robust outcome.
Deciding the criteria to be used for eliminating duplicates is often just the beginning. Prioritizing which record to keep and what information to salvage from the dropped record(s) may be required to achieve your final goal. Saving data from dropped records and adding it to the appropriate kept record builds a more complete overall contact record. With a more comprehensive understanding of your contacts, you’ll communicate more effectively with customers and prospects. You’ll reduce printing and postage costs and project a professional image by removing unnecessary duplicates from your marketing communication.