Proprietary Change of Address
Proprietary change of address provides additional moves beyond those found in the USPS® NCOALink® database. It offers new address information obtained from multiple sources and maintained by a data compiler. As much as 30% of the population moves and does not file a permanent change of address with the Postal Service™ and the percentage seems to be increasing. This makes it more and more challenging to maintain current address information.
Proprietary change of address service uses different matching logic than the NCOALink® service, yet careful decision making is still applied when considering a match. Run your list against the proprietary change of address service following your processing with NCOALink and you’ll likely see an impressive lift of new addresses.